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Drake from State Farm

In 2020, we (re)introduced “Jake from State Farm” to the world minutes before Super Bowl LIV. In the year that followed, Jake became such a full-blown part of American culture he ended up starring in the brand’s first-ever Super Bowl spot where he had to remind Drake that stand-ins don’t get lines. Politely, of course.

Best spot of the Super Bowl.
— Buzzfeed
 

Rated #8 spot on USA TODAY brand meter

“Top 10 Ad of the year” on YouTube

Forbes Top 5 list

Highest Creative Attention Score of the Super Bowl
(source: TVision)

State Farm was the highest trending brand on Twitter during the game

And perhaps most importantly, State Farm saw a 12% lift in quote starts

 

Contributing Creatives:
ECD: Craig Miller // ADs: Matt Dalin, Marisa Groenweghe // CW: Mark Schöller