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Mike's Hard Lemonade

If you think about it, Mike’s is the original lifehacked lemonade. And with Millennial drinkers into DIY and "hacking," we decided to celebrate this shared passion for social MacGyvery by turning ordinary lifehacks into “mikehacks.”

3 Chicago Addy Awards
2 District Addy Awards
2 Reggie Awards
2 Pro Awards
Globe Award
Webby Award Honoree
Recognized as one of the top 3 integrated campaigns of 2015 by Forbes magazine

Our online content gave mike’s drinkers the blueprints to a better summer.

Contributing Creatives:
AD: Danny O’Connor // CW: Ben Ruggiero