Research showed that a significant number of women wished they had more time to spend with their girlfriends. So we partnered with Shazam to make every can of Palm Breeze a literal gateway to "girl time" inspiration.
NOTE: To ensure this experience fit seamlessly with our drinker's lifestyle, the entire experience was designed exclusively for mobile.
Reggie Award
Chicago Addy Award
Once you activate the experience with Shazam, Snapchat-esque navigation allowed drinkers to easily browse content from the brand as well as from their favorite bloggers and media outlets.
As an approachable fashion and lifestyle icon, Whitney Port was the perfect face for our program. We shot tons of content with her, including a 5-part series designed to inspire outfits for a night out with your girls.
Content was updated monthly (avg. Palm Breeze purchase cycle) to ensure there was always another reason to grab Palm Breeze and get together.