By completely revamping the team’s marketing strategy, we connected the Bears to the city of Chicago in ways they never thought possible.
Real fans, authentic locations and a local band provide a modern look at the Bears community on TV and online video.
Our mural series gave the Bears a presence beyond Solider Field within the neighborhoods where fans actually live.
Our capsule collection created with Chicago style icons, JoeFreshgoods and Sheila Rashid earned valuable attention and reinforced that the Bears contribute far more to Chicago’s culture than sports.
We swapped traditional billboards for bus shelters to allow the Bears to form more personal connections with fans in the neighborhoods in which they live.
